Logos, branding and labeling

Sometimes I make a graphic feel of an event, sometimes a symbol to represent a company or a product.

You need to brand most things you would like to sell in some way. It could be an event for a B2B audience or a nice product for a consumer. You need to have a nice also the right wrapping and this means to have great design for your actions and everything you do on your future path. I can lead you through the digital jungle and make your product look good. Let me show you some of the stuff I made from small to big that I am really fond of myself.

Graphic look of three tech events in Gothenburg

Software User Summit – Novapoint

Above and at the top you see some of the stuff I made for the gathering of one Novapoint User Summit. Two days of inspiration within this field of Infrastructure. I am most often involved in all parts of communication when I designed the symbol for the gathering. Here you see some parts of the prints, e-letters, webb and cellphone app. My thought was to loosen up the hard tech a little bit and give it a modern touch with lots of colors that would catch the people reading it.

Gathering Lynn Allen Event

Down below and above you see the look of the event with the guru Lynn Allen from Autodesk who visited Sweden and Gothenburg for this event. The symbol/logo of the event was used everywhere on the website, invitation, prints etc. Some of it is shown below. Lots of people came to enjoy. I wanted to give a fun, creative, tech feeling of this gathering.

AEC gathering for the building industry

During a few years the Spring Seminars was held by AEC for the building industry on different places in Sweden. I have made the different logotypes for three of the years of this summit. The one I like the most is this fresh green one breathing enviromental friendly from few years ago.

I got this cute sketch with a vision from a small, newly started business owner

Sometimes I get unusual tasks like this little cute family business, Larsagårdens odlingar who sell ecological vegetables. One of the founders had made a sketch with her take of how the logotype should look and asked me for help. I felt that this was so delicate and I wanted to save as much as I could from the vision but make it  more minimalistic so they were able to use it for prints and such. Here you see the result.

From small one man businesses to big companies

My customers are mostly middle sized companies that doesn´t have their own creative employees, therefore it’s very nice when I get the really big ones and support their departmens with creative skills and also small businesses like PA TEKNIK for example. Modern handy man within installation of security, wifi and such. Every company have different needs and we try and get close to point out exactly how they will promote their communication in the beginning to get most synergy.

Product logos

I have made a wide range of productlogos/profiling during the years. I have been active within software and tech business and it is so abstract and therefore even more important to visualize the product and what need it fills. Here is one example of the AEC Plus & AEC Cadium icons. The softwares are add ons to the Autodesk software with swedish localization. A product include a wide range of profiling of how the wrapping should look.  Here is a sneek peak of the profile of the two products. Icons shown down below.

These are two different products but in the same family thus the same feel but different look. Down below one example of an advert including more of the profiling concept with the blue area etc.

In short time I can make a logo stand out and make your business highly visible.

Most often I work with a logo that has a history that my customer wants to update to a more modern look and feel. This is a challenge that is very suitable for me as I have a good eye for what makes something feel contemporary and updated with a twist.

I can lead you through the digital jungle and make your product stand out.