PORTFOLIO
Product profiling / Campaign landing page

Logotype/Symbol

When I made this logo for AEC Plus I was redesigning an old one. I didn´t go too far from the old one so that the customers would still recognise it. Then I added a colour, blueish. I needed to decide how to show both Autodesk’s symbol together with AEC Plus and the result is to do like on the landingpage like this and also since it was the company’s main product it goes hand in hand with their blue colour.

Technical campaigns aren´t always  easy to understand. Graphic can lighten them up a bit.

This is a localization of an Autodesk software. I have designed the symbol of AEC PLUS, done the design of graphic profiling of how to use the content together with another product (AutoCAD LT with the abstract symbol in the background) and how it should look on a landing page like in this example. So here is a landingpage were I needed to do some new graphics to show how to use the product. I make the content so it will look good. Sometimes it is not about doing things complicated. It is just to create clean symbols that goes with the graphic profile to empower the message.

After making this rebranding of AEC Plus it was time to also let another member in the AEC family in. It was AEC Cadium. I needed to find a way of showing that they belong to the same family but also show differencies. This product didn´t had a real symbol before so it was natural to continue the path after the first plus.